|Expected to be Available June, 2012!|
Flex your photographic prowess and capture the moment perfectly with Sony's exclusive Translucent Mirror Technology DSLR. Experience superior performance whether you're shooting HD movie masterpieces or composing crystal clear still images. Tele-zoom High Speed Shooting of up to 7 frames per second works with continuous auto focus that gets visibly faster in Live View and HD Movie modes. Take your photography to the next level with the Sony Alpha a37 SLT-A37K DSLR camera with Translucent Mirror Technology. Whether you're shooting stunning 16.1MP still images or Full HD video, you'll be sure to nail the shot with Tele-zoom High Speed Shooting at up to 7 frames per second, complete with continuous auto focus. With superb low-light performance, you'll walk away with richly-detailed photos even in challenging lighting conditions such as indoors, dusk or nighttime settings. Auto Portrait Framing mode makes it easy to capture perfectly-balanced, professional-looking portraits of all your subjects. The included 18-55mm f/3.5-5.6 zoom lens features smooth and silent AF operation with a built-in Smooth Autofocus Motor (SAM) to handle the full range of your most common shots.
Photography as an Art Translucent Mirror Technology
Get serious about taking your photography skills to the next level with the compact dimensions and highly sophisticated technology of an a37 camera. Bring it everywhere you go, explore creative photographic techniques and start transforming special moments into truly stunning images.
Maintain Your Focus
The secret to the small bodies and huge performance advantages of Sony A-mount cameras is Translucent Mirror Technology, which simultaneously directs light to the image sensor and AF sensor at all times to realize accelerated, high-precision full-time continuous phase-detection autofocusing.
Professional Class Shooting Speeds
It's never been easier to capture a game-changing soccer kick or the look of surprise on their face when you're shooting at 7 frames per second in the Tele-zoom Continuous Advance Priority AE mode. By utilizing Full-time Continuous AF you're ensured accurate tracking and clear focusing in every frame. This mode also magnifies the center of the action 1.4x to bring your subjects closer at a clear 8-megapixel resolution.
Tiltable Clear Photo LCD
Tilt the Clear Photo LCD screen for the flexibility to view almost any kind of scene with clarity. Easily shoot from high perspectives by holding the camera up and tilting the screen down towards yourself. Or try setting the camera on the ground and tilting the screen up - you'll have a clear view perfect for framing your subjects.
Now it's easy to create portraits with a truly professional look. Auto Portrait Framing uses face detection technology and the "rule of thirds" principle to produce optimally trimmed portraits. These sharp, beautifully balanced images feature the same number of pixels as your originals (which are also saved), thanks to By Pixel Super Resolution Technology.
Compose With Creativity
Enjoy the point-and-shoot convenience of various automatic features including Superior Auto mode, which detects and analyzes shooting conditions, adjusts camera settings accordingly, and activates advanced functions when necessary to achieve optimal results. 8 Scene Selection modes also optimize image quality for the type of scene you shoot.
Conventional DSLRs can shoot. Or they can focus with the speed and precision of Phase Detection AF. They cannot do both at once. The SLT-A37 utilizes Translucent Mirror Technology that directs light to both the image sensor and the Phase Detection AF sensor simultaneously.
Full HD 1080/60i/24p movies1
This is one of the very few DSLRs with super smooth 1080/60i/24p Full HD recording capability. Records in your choice of 1080/60i or 24p AVCHD format or in PC-friendly 1080/30p MP4 format.1
Eye-Level Electronic Viewfinder
The eye-level finder is one of the reasons people love DSLRs. But that finder goes dark whenever you shoot HD Movies. The Sony SLT-A37 enables you to shoot movies with the added stability you get holding the camera up to your face and using the eye-level finder for framing a scene and focus. The Tru-finder Electronic Viewfinder (EVF) is super bright, easy to see with an ultra-sharp 1.1x magnification factor. For those who require a longer eye-point (eyeglass wearers), it also provides a function for adjusting the finder magnification ratio.
Superior Auto mode
Get cleaner, more dynamic pictures and fewer missed shots. Unifies and simplifies Sony intelligent technologies, the camera automatically recognizes the correct scene mode, then quickly shoots and combines up to six shots to produce images with greater clarity, optimum dynamic range using Auto HDR technology and lower image noise using 3 shots layering technology.
Live View in LCD or EVF
You can use both the LCD monitor and Electronic Viewfinder for composing shots. Both provide a what-you-see-is-what-you-get preview of white balance, focus, depth of field, exposure and 100% framing accuracy, plus informative on-screen displays.
Anti-Dust Technology helps keep the CMOS sensor clean, resulting in consistently clear pictures. First a static-free coating on the sensor's low-pass filter helps repel dust. Then vibration automatically dislodges dust from the sensor.
Main Sensor Live View with Quick AF
Main Sensor Live View with Quick AF combines the optimum focus of Phase Detection with high quality Live View images right from the main sensor. This is made possible by Sony Translucent Mirror Technology.
Powerful creative control over movies
Full manual operation gives you the freedom and power to realize your creative vision when capturing movies. Using manual focus and P/A/S/M modes (Program, Aperture Priority, Shutter Priority and Manual), you can flexibly adjust background blur and manually control exposure to achieve desired brightness and dynamism. On-screen prompts provide assistance to make full manual operation quick, easy and comfortable.
Picture Effect mode
There are 11 types (15 variations) of picture effects to choose from: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R), Partial Color (G), Partial Color (B), Partial Color (Y), High Contrast Monochrome, Toy Camera, Soft High-key , Soft Focus, HDR Painting, Rich-tone Mono, Miniature. Each is unique and each give you a new and exciting way to make your images and videos pop.
Auto HDR built into camera
Captures more scene dynamic range than a single exposure can handle-and more range than photo film. Combines the best highlight detail from one shot, the best mid-tones from a second and the best shadow detail from a third for one incredible shot (up to 6 EV stops). Captures in a split second. (Recommended for still subjects.)
Eight Scene Selection Modes
These help you get the shot by optimizing the camera for specific shooting situations. Select from Portrait, Sports Action, Macro, Landscape, Sunset, Night View, Night Portrait and Handheld Twilight Shot modes.
RAW image capture
The SLT-A37 saves pictures as compact JPEG files and/or ultra-high quality RAW files. RAW files save images prior to de-mosaicing, white balance, sharpness and color enhancement. This retains maximum latitude for enhancing the image on your PC.
Index and Slide Show Display
Quickly review your photos using 6- or 12-frame index views, or as an automatic slide show with fade-in/fade-out effect.
Provides ready reference to advanced camera functions, helping to develop your confidence and skills as a photographer.
Up to 500 Shots of battery life5
Take up to 500 shots on a single charge with Sony Stamina battery power.5 Sony's InfoLITHIUM battery system enables you to see the percent of power remaining, so you can keep shooting in confidence.
16.1 megapixel resolution
You get incredible detail and gorgeous enlargements. Thanks to the 16.1 megapixel APS-C sensor size and Sony Exmor APS HD CMOS technology, the camera achieves high resolution with no penalty in low-light sensitivity or sensor noise.
Tele Zoom High Speed Shooting
The translucent mirror makes it far easier to capture the decisive soccer kick or your baby at her absolute cutest. The Tele Zoom High Speed shooting mode shoots up to 7 fps at 8.4 MP while maintaining continuous auto focus and auto exposure.
Tilting 3-inch 230K LCD dot screen
Tilt LCD up 135° or down 55° to frame high- and low-angle shots that would otherwise be hit-or-miss.
Sony Exmor technology
Conventional image sensors use only a handful of analog-to-digital (A/D) converters, which can slow you down. The Exmor sensor provides more than 4,000 column-parallel A/D converters. This helps enable continuous shooting at up to 7 frames per second.
Compact, lightweight design
Eliminating the moving mirror also reduces the cameras size and weight. Its not just remarkably advanced; its notably small and light.
Built-in Auto Pop-Up Flash
To help you shoot more effectively, the built-in Guide Number 10 flash2 automatically pops up and fires as needed when the camera is set to certain scene selection modes. The built-in flash can also trigger a wireless accessory flash (sold separately). The integrated hot shoe enables you to expand your lighting options with a range of accessory flashes (sold separately).
15-point Auto Focus
To maximize the value of Translucent Mirror Technology, Sony incorporates Phase Detection AF of great sophistication. Three cross sensors maximize precision.
Face Detection/ Registration technology
The camera can automatically detect and register up to eight individual faces and adjust focus, exposure, white balance and flash to help deliver crisp, properly lit images of family and friends. Can prioritize children or adults.
Experience incredible low-light shooting without a flash. The camera captures six images in a fraction of a second. Combining the data from all six, it creates a single image with a reduction in noise equivalent to two additional steps of ISO sensitivity. Sensitivity selectable up to ISO 25600. (Recommended for still subjects.)
Sweep Panorama Mode
Capture expansive landscapes automatically. Press the shutter and sweep vertically or horizontally. The camera does the rest, continuously shooting images and stitching them together.
Six Creative Style settings
Control how the camera processes your images with six finishing styles: Standard, Vivid, B&W, Sunset, Portrait and Landscape. You can even fine-tune contrast, saturation, and sharpness to your personal taste.
Versatile on-screen displays
Informative displays in the LCD monitor and electronic viewfinder include digital level gauge, graphic display of exposure settings.
HDMI output for HD viewing
Enjoy HD movies and stunning still images on a compatible HDTV.9 The camera includes an HDMI output. In addition, the BRAVIA Sync system works with compatible Sony BRAVIA HDTVs enabling you to control camera playback using the television's remote.4
Slot for two media types
For cost-effective, convenient storage and sharing of your images, the camera accepts Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC/SDXC media (Class 4 or higher recommended). (Memory card is required. All are sold separately.)
ISO 16000 sensitivity
Incredibly clear low-light pictures without sacrificing detail, made possible by the low-noise Exmor APS HD CMOS image sensor and refined BIONZ image processor.
Auto Portrait Framing
Simply photograph a person and Auto Portrait Framing will save an additional, optimally framed image in portrait or landscape orientation. Combining Face Detection and By Pixel Super Resolution technologies with rule of thirds, Auto Portrait Framing provides beautifully composed and appealingly balanced full resolution portraits.
Clear Image Zoom
Utilizing Sonys exclusive By Pixel Super Resolution Technology, Clear Image Zoom increases the effective focal length of your lens up to 2x by digitally magnifying the center of your image with nearly imperceptible degradation that provides greater shooting flexibility.
BIONZ image processor
The brains of the camera is a refined version of Sony's BIONZ image processor. Its chroma noise reduction delivers high-resolution, low-noise photos even at ISO 16000 sensitivity. Also enables up to 5.5 fps continuous shooting at full resolution, Sweep Panorama mode and more.
SteadyShot INSIDE stabilization
Image stabilization reduces blur by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE image stabilization is built into the camera body itself. You'll reduce blur with every a-mount lens, including macro and wide-aperture standard zoom lenses.
Phase Detection Auto Focus
While Contrast Detection AF often hunts for correct focus, Phase Detection AF knows exactly where correct focus is, and goes straight for it. The Sony SLT-A37 provides Phase Detection AF when capturing HD movies as well as during still image capture, either using the viewfinder or Live View on the LCD.
High Speed AF for Full HD Movie Capture1
When most DSLRs shoot video, their Contrast AF is slow and visibly hunts for focus. The High Speed AF Full HD Movie retains the same fast, precise Phase Detection you enjoy for still images.1 Its a decisive advantage for tracking fast-moving subjects and a major benefit of Translucent Mirror Technology.
Smile Shutter technology
Captures a smile the moment it happens. Simply select the Smile Shutter mode and the camera takes the picture automatically. You can prioritize children or adults and adjust the smile sensitivity.
Get cleaner and sharper nighttime pictures-beyond the capability of traditional cameras-without using flash or a tripod. The camera captures six images in a fraction of a second. Combining the data with separate algorithms for still and moving parts of the picture reduces blur, minimizes noise and enables extraordinary detail.
3D Sweep Panorama Mode3
Capture vast scenic vistas and 16:9 shots in spectacular 3D. As you sweep across the panorama, the camera records separate right-eye and left-eye images that make landscapes come alive on your 3D television.3 Records both JPEG and MPO file formats.
1200-Zone exposure meteringReads exposure directly from the main image sensor. Choice of Multi, Center and Spot metering accommodates a full range of shooting situations.
Clarifies the relationship between aperture and shutter speed, as well as the effect each has on photographic results.
PhotoTV HD compatibility6
Optimizes compatible BRAVIA televisions for gorgeous display of digital pictures.6
Powerful supplied software
To help you refine and manage your images and video, the camera is supplied with Image Data Converter (ver 4.0) RAW development software software and Play Memories Home image organization software8
Notes:1 Records in 29 minute segments.
2 In meters at ISO100
3 Requires 3D HDTV, HDMI cable (at least 10.2 Gbps) and active 3D glasses sold sep.
4 Compatible with BRAVIA Sync or Theatre Sync HDTVs connected via HDMI.
5 Actual performance varies based on settings, environmental conditions, and usage. Battery capacity decreases over time and use.
6 Requires compatible BRAVIA HDTV and cable sold sep.
8 Files compatible with iMovie '09 or later on Mac. Software not compatible with Mac OS X.
9 Requires HDTV and HDMI cable sold seperately