Feature	Advantage	Benefit
10x Zoom-Nikkor Glass Lens with Vibration Reduction 38-380 (35mm equivalent) Focal range: 6.3-63mm (35mm [135] Aperture: f3.5-f!3.6	Made with world-renown Nikkor optics, this lens features 12 elements in 9 groups in a dynamic swivel design that allows shooting from various angles and features that enable shooting with greater success in diverse conditions.	Powerful 10x zoom performance in a compact, highly portable body. Excellent image quality. Capture a broad range of pictures, from wide angle to extreme telephoto to close-ups, all at a press of the shutter button. Simply better pictures in any shooting situation.
Vibration Reduction	Image-sensor shift vibration reduction, activated by VR button.	Reduces camera shake by compensating for movement of the image sensor. Supports greater freedom of shooting and use of 10x zoom. Enables a photographic experience akin to shooting at shutter speeds 2 stops faster.
Help Function	The Coolpix S10 includes an in-camera help feature that explains the function of specific menu items.	In-camera "instant tutor" helps the user better understand different features of the camera.
Newly Redesigned Selectable GUI (Graphical User Interface)	The user can select how they want to see the menu options on the camera's LCD. Choose the traditional Menu Item or Icon View.	Selecting Icon View displays all menu options on one screen; no scrolling through a list of menu options. Menu Item View displays the name of each feature.
Large, Bright 2.5-inch LCD with 170? Angle of View	Compose, review, and share images with the big, 2.5-inch LCD with 230,000 dots and five steps of brightness adjustment.	Compose and share images easily with the big LCD. Gather everyone around the 170? angle-of-view LCD to join in the fun of viewing pictures on a large, 2.5"-screen with amazing clarity and the ability to adjust to brightness in your viewing environment.
5 Resolution Settings plus Small Pic 6M* High: 281 6x2 112/high 6M Normal: 281 6x2 112/Normal 3M: 2048x1 5 36/Normal PC screen: 1024x768/Normal TV screen: 640x480/Normal	Choose from a wide range of resolution settings. Small Pic enables the user to instantly save an image at a resolution small enough for e-mail. Choose from four Small Pic sizes: 640x480, 320x240, 160x120, or 96x72	Customize the image resolution to the final output, getting maximum resolution necessary while conserving valuable space on the SD card. In addition, Small Pic instantly saves a copy of the picture to the memory card that can be e-mailed or used on the web.
Five-Mode Built-in Flash Auto, Flash Cancel, Slow Sync, Anytime Flash, Red-Eye Reduction	There is an appropriate flash mode for almost any lighting situation.	Get the shot you want with the light you need, automatically, or with user-controlled flash cancel or slow synch.
All Metal Body with Dynamic Swivel Wave Design	With the dynamic swivel wave design, that fits in your pocket, and all metal body, the Coolpix S10 is as good-looking as it is easy to use.	Comfortable to hold and use, the S10 is a highly portable body with 1 0X zoom capability. With this sexy camera, users will be proud to show it off!
Unique On-Screen Multi-Selector Display	The easy-to-use Multi-Selector makes selecting features and scrolling through pictures a breeze.	Choosing menu options is made quick and simple by the onscreen display of all camera functions.
Pictmotion Feature	Create in-camera slide shows with custom transitions and music. Show can be 3 minutes long and include up to 30 pictures. Five songs are included with the camera; use an SD card to load another 3 songs (3 minute limit, Windows only).	Create in-camera slide shows with custom transitions and music. Show can be 3 minutes long and include up to 30 pictures. Five songs are included with the camera; use an SD card to load another 3 songs (3 minute limit, Windows only).
Feature	Advantage	Benefit
Create in-camera slide shows with custom transitions and music.	Show can be 3 minutes long and include up to 30 pictures. Five songs are included with the camera; use an SD card to load another 3 songs (3 minute limit, Windows only).	Share pictures in this unique and fun way by creating custom slide shows with music. Download the show to a computer to display on a larger screen, or use the supplied video cable to attach directly to a television for playback.
One-Touch Portrait Button	Automatically activate Nikon's Exclusive Feature System: In-Camera Red-Eye Fix? and Face-Priority AF to remove most instances of red-eye and automatically find and focus on faces in your picture. In playback, this activates D-Lighting, which brightens the dark areas of a picture, right in the camera.	One button press ensures a great portrait with sharp focus and no red-eye! When pressed in playback mode, the same button activates the D-Lighting feature, which brightens the dark areas of a picture automatically. The end result is a great picture every time!
Includes Li-ion Rechargeable Battery EN-EL5 slim-design battery And MH-61 Charger	The rechargeable EN-EL5 battery automatically charges when placed in the MH-61 Charger.	Use the included slim-design battery to take up to 300 pictures on a single charge.
16 MB Internal Memory SD Slot for optional memory card	No memory card is required for taking pictures. Images can be copied between internal memory and SD cards.	Camera can be demonstrated without a memory card. Camera is ready to go right out of the box! Plus, users can continue to take pictures when memory card is full.
Accepts SD Memory Cards	Compatible with any size Secure Digital (SD) Memory Card.	End user has a wide range of SD Card sizes available for use in the Coolpix S1O.
Auto TTL White Balance with Five-Mode Manual or Preset Incandescent, Daylight, Cloudy, Fluorescent, and Speedlight	Select Automatic White Balance, choose one of five manual settings, or preset the white balance to a white or gray card.	Always record accurate color, regardless of lighting conditions.
Shutter Speed Range 2 sec-1/1000 sec	Capture a wide range of exposures, from low light (using slow shutter speeds) to action (using faster shutter speeds to freeze movement).	Maintain creative control over images with a wide range of shutter speeds - take long exposures, or catch the action - it's the photographer's choice!
Exposure Compensation +/- 2 EV in 1/3 EV increments	Increase or decrease exposure when using Automatic mode.	Adjust the exposure up or down to get exactly the right level of light to dark.
User-Selectable ISO 50, 100, 200, 400, 800, and Auto	Select from a variety of ISO/Sensitivity options. Using a higher ISO makes the camera more sensitive, so pictures can be taken in lower light without flash.	A wide range of ISO options increases exposure options in a variety of lighting conditions, for example, in situations where using a flash is not appropriate.
TTL Metering System 256-Segment Matrix Metering, Linked to AF Area	The same exclusive Nikon 256-Segment Matrix Metering system, used in our digital SLRs.	Properly exposed images are achieved automatically, even in difficult lighting conditions.
Feature	Advantage	Benefit
16 Scene Modes 4 with Scene Assist (1st 4 listed) Portrait, Night Portrait, Sports, Landscape, Party/Indoor, Beach/Snow, Sunset, Dusk/Dawn, Night Landscape, Close up, Museum, Fireworks Show, Copy, Back Light, Panorama Assist, Voice recording	Automatically sets the camera for optimum performance in popular picture-taking situations. Advanced Scene Modes offer more creative control in 1 1 different Scene Modes. Scene Assist is available in 4 Scene Modes (portrait, night portrait, landscape, sports); these offer additional assistance for framing, focus and exposure.	The Coolpix S10 makes taking great photographs easy, and using Scene Modes turn snapshots into great photographs! Simply choose the scene mode that matches the shooting situation, and the camera does the rest!
Macro Mode Close Up	Take pictures as close as 1.6 inches from the subject using the Macro Mode.	Take incredibly sharp macro images using the built-in Zoom-Nikkor lens - no attachments necessary!
Movie Mode with Sound 30 or 15 frames/sec (user selectable) Time-Lapse Movies	Movie size is user selectable (TV 640x480; Small 320x240; Smaller 160x120). Movie length is determined by the size of the SD card (256MB, 512MB, etc.)	The S10 can operate as a digital video camera to record a TV quality movie with sound. The file is saved in QuickTime format, making it easy to share with others.
Noise Reduction Mode	Noise is minimized when using exposure times of 1/4 sec. and longer. This is automatically turned on in Dawn/Dusk and Night Landscape Scene Modes.	Capture beautiful, sharp images, even when using longer shutter speeds.
Autofocus 99-Area Manual AF System Face-Priority AF	Contrast detection Autofocus system. With Manual AF, use Rotary Multi-Selector to move the focus point to the desired position. Face-Priority AF can be activated in Portrait Scene Mode and will recognize and focus on faces when taking a portrait.	Incredibly sharp images from close up to infinity. 99-Area Manual AF System allows for precise focus on the desired subject. Face-Priority AF will find faces and create sharp incredible portraits.
AF Assist Lamp	Provides extra light when focusing in low-light situations.	Enables sharp focus, even when the subject is not well lit.
D-Lighting	Automatic compensation for insufficient flash or excessive backlight. User selectable in image playback mode; saves a copy of the picture, with the correction made, without changing the original image.	Incredible versatility for the end user. Enables them to adjust images taken in a low-light situation, when the flash was not strong enough, or when harsh backlight caused underexposed foreground detail - all done in-camera (no computer).
Nikon's Innovative In-Camera Red-Eye Fix	When the flash is set for red-eye reduction, the camera automatically removes most instances of red-eye from the subject(s) before saving the image on the memory card.	Instances of red-eye are removed while the picture is being taken. Produces excellent pictures with no red-eye! No extra steps necessary -just download and print!
Best Shot Selector (BSS)	Press and hold the shutter release; the camera takes a series of images, saving the one in the sharpest focus.	Ensures sharp focus when shooting in situations where a slow shutter speed could result in camera movement blur.
Five Color Options Standard Color, Vivid Color, Black & White, Sepia, Cyanotype	Get creative by selecting one of five color options. Choose the mode that best suits the output: standard color for beautiful prints; vivid color for e-mail/internet; black & white for dramatic shots; and sepia or cyanotype for brown or blue tones.	Get creative easily. Enhance colors on a cloudy day, create old style photos with the sepia option, or imitate an Ansel Adams landscape shot with the black & white option. The only limit is the photographer's imagination!
Feature	Advantage	Benefit
Date/Time Imprinting	Prints indicate the date and time the picture was taken.	A great archiving tool; know when an image was taken.
PictBridge Compatible	Connect the Coolpix S10 to a PictBridge-compatible printer and print images stored on the camera, either in internal memory or on the SD memory card.	Print images directly from the camera; no computer required!
One-Touch Upload	Easily upload images from camera to computer, via the included USB cable, at the press of a single button.	Makes moving images from the camera to the computer fast and one-button easy.
Quick Review	View images stored in internal memory or on inserted SD card at the press of a single button. Zoom in to see a detail view of the image.	Fast, easy one-button access to view images. Zooming in allows the photographer to check details in the image, e.g. if everyone's eyes are open.
Voice Memo Function	Record vital information regarding the image that was shot. Camera will record up to 20 seconds per image.	This is a quick method for recording important shooting data or special information about an image.
In-Camera Cropping Photo Trim	Use the zoom and four-position rocker buttons to select part of a picture; camera saves this as a new image without changing the original picture.	Uses standard camera controls to trim an image and create a new image that is part of the original image -no computer required.
Full-Featured Bundled Software - Nikon: PlctureProject - Arcsoft: Panorama Maker	The bundled software will enable the user to set up a digital darkroom and their Coolpix S10, without having to purchase additional, costly software	This easy-to-use image editing software allows the user to edit, e-mail and print images. Maker easily stitches images together for dramatic panoramas.
Easy E-mailing With Nikon PictureProject software	Select image(s) to send and click the Mail button. Choose to send pictures as individual prints or a single index print, and select image size from the drop down menu. It's that easy!	Small files are best for e-mailing, and PictureProject makes it easy to select and send small images, regardless of the size of the original image. Clicking the Send button opens a new e-mail with the pictures already attached. All the user needs to do is address the e-mail and add a message!

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